Job Vacancy- Jobs Systematically with Every Sector Defined

In a growing world, where every sector is growing, where every person as an individual is growing, where even population is growing, everyone wants to grow with them. And growth of a country and of world is not possible without work. And to work means earning money, and money means job. Especially in India where population is growing t a fast pace, the generation of job is growing at a faster pace. Not many people know about it because they miss out on various opportunities because of various reasons. Job vacancy is on its roll. There are so many job opportunities in market, but not many know about them because they don't have much information about them. Many jobs are for a particular state only. These state wise jobs never get much response because not many get to know about them. There has to be a solution for all these problems.

Have you ever thought of a place where you get a list of all the job vacancy that is there in the market? Wonderful, isn't it, and guess what our dream has come true. There are so many websites run by some wonderful people who are more focused to make our lives easy by making tremendous amount of efforts. They list down all the jobs systematically with every sector defined, and they give us all the information that is associated with that particular job. And this not only make things easy for us but these sites are o efficient that they keep on updating the information that helps to keep a check on the deadlines and criteria of selection involve. There are few more wonderful sites, which also give you certain previous papers to make your life even easier. These job vacancy section over these websites, is designed in such a way that even a layman will be able to understand what job is for what purpose. These define the sections of each sector and under those scions you will find only one genre of jobs. Like for example, you are looking for defense job, then these websites have a section for defense jobs where you will find jobs related o defense only. What a wonderful idea it is.

Job vacancy has always been a matter of worry for most of us, because we don't want to miss out on any opportunity in life. For you never know when an opportunity will bring success along with it. Thanks to these websites that the search for job vacancy is now more or less like a cake walk, unlike earlier where you will have to keep check on every job newspaper, and even after that you were not sure about the deadlines and the criteria for selection. And when it came to the exam pattern, it was completely like playing a blind jack. These websites, not only do they mention the possible job vacancy but also keep an eye on the exam pattern and the updates deadlines. These kind of updated websites are keeping our life easy and the demand of such sites will only tend to increase in coming future.

Commission Commando Reviewed

The principle Software program of Commission Commando is a website builder which allows you to construct skilled designed and extremely search engine optimization optimised micro Website, with none technical expertise or Web design knowledge.

In the first step of Commission Commandos Site Builder you simply enter the keyword you need your Site rank for and Commission Commando is researching one of the best obtainable area name for you. With a few clicks you may order the domain with the very best search engine optimisation value in your keyword by way of Namecheap.

Within the subsequent step you provide the Commission Commando Website builder some basic details about your Web site like Keyword, Web site Name, ftp access particulars, clickbank id, twitter and fb details. When this step is finished you just press a button and the Commission Commando Web site Builder creates your Website. It not just create a fundamental WordPress setup. The location builder install knowledgeable Theme, all required plug-ins, configure WordPress and all of the plug-ins for you.

In the subsequent step you'll be able to choose which monetisation strategy you would like to use in your Website. The skilled theme used in Commission Commando has one premium spot which routinely get the most attention. You'll be able to select if you wish to have Google Adsense, Affiliate/CPA provides by way of a slide bar, a Video or an Article to advertise affiliate and CPA offers. To decide on the monetisation you just use a easy drop down menu and Commission Commando will set the whole lot up. When you not using an Article on this premium spot, then it is possible for you to to add a website positioning optimized Article beneath the premium spot simply to maximise your search engine optimization efforts.

The steps I have talked about above usually take some time to implement but with the Commission Commando site builder it just takes a few clicks to do get your Website up and running. However having the skilled Website with search engine optimisation on page optimizaion just isn't all Commission Commando does for you. Commission Commando goes a step further. In therms of SEO it not simply implement the on web page search engine optimisation above it also takes care of your off Web page web optimization and be sure that Google sees your Website as an authority Site. The primary off page search engine marketing process Commission Commando implements for you on autopilot are primarily backlinks from twitter. It automatically scrape information content from information sites, stores this within the background of your Commiseration Commando Website, flag it as no follow no index so the Google panda update won't flag it. Then Commission Commando takes this content material and a utomatically feed it to Twitter in s special way. This special approach creates as much PR9 backlinks to your Commission Commando Web site as you like.

The whole lot above be sure that your Website is very web optimization optimized, for on web page and off page web optimization and this all on auto pilot. However do you suppose Sean stops here? The easy reply is no. To make sure your new Commission Commando site don't completely depend on Google when it comes to traffic. Commission Commando features a palms free Twitter automation software. The software program is caring for your whole Twittter Account. You already get the tweets by way of your Commission Commando website, now the software is managing your followings , comply with backs, and likewise un-observe individuals if required. Further to the Twitter Administration Software program Commission Commando includes a Facebook Fan Web page Builder and be certain that your Facebook Fanpage is related to your main Commission Commando Website by way of Fb Comments. Further to all this Commission Commando consists of some further instruments like n RSS Submitter and embrac e all the strategies in straightforward to understand videos.

Review For Groupon Clone

Groupon has been on the top of the group buying sites list for long. And groupon.com is an expedient website that has all the necessary and extra features for the sellers and buyers' exhaustive usage. The website facilitates easy and effective access for the user to make deals in seconds. The design of the site is very simple and user friendly. With its alluring look it gives a pleasant surfing experience for the users.

The Featured' Deals segment appears first in default featuring the top attractive deals of the day. The Fine Print' block contains the core details of the deal in the most precise form without being elaborate. The Highlights' are literally the highlights of the product. This helps so efficiently for users to read quick and decide. The Google map box (locating the company of the product) present at the right of the elaborate product summary is an excellent idea. The sand clock given for Time left to buy' and the status bar for how much more neede d to get the deal are appealing visual ideas increasing clarity and ease. Buttons for buy it for friend', shop for gifts', 'sharing in Facebook' provide even more comfort in surfing as well provides assurance that the users will notice and use them. Groupon's Refer friends get 10$' is obviously a very attractive offer. With all the conventional web features and plenty of unique features the Groupon website is a perfect interface for group buying deals. The ease and effectiveness of the website is a major reason for Groupon's pioneering.

Hence this is a successful sample to try, for any new party who wants to start a group bying website like Groupon and make it as successful as that. Few other group buying websites are close to the impressiveness of the Groupon website. The new steppers can refer those to get better idea for an effective website. A few demo sites have been created already by some web services such as the groupclone.net . This group for example is a complete demo website mostly similar to the Groupon's site but has a few effective additional options. The provider has given this demo in order to give an elaborate preview to the party who wants to create his own group buying website such as the Groupon.com.

This Groupon Clone is rightly named so since it is almost the same that of the Groupon website, with a few more additional useful features. Groupon Clone contains the same features as Groupon such as the How it works', Recent Deals', Refer friends get $10' etc. The unique advantages of the Groupon Clone are that it is developed using the Magento Shopping Cart (Zend Framework), it is supported in any Linux Hosting (LAMP Environment), 100% customizable source code without code encryption so in case the user is a programmer himself he can alter and customize the website himself after getting the website from Groupon Clone.

New steppers venturing to start group buying sites should be clear in the p oint that the website has to be effective enough for the users to access all the required info quickly without complications and should use effective visual elements to make all the important options noticeable. The Groupon website is a must-see before outlining a new group buying wesite.

Dos and Don'ts for a Successful Groupon Promotion

Do: Be aware that it's not for everyone, and it may not be right for you.

With a subscriber base that has surpassed 85 million and shows no signs of slowing, the allure of Groupon is hard to resist. The basic premise seems fail-proof: create a discount offer that's broadcast to thousands of potential new customers, sit back and watch the dollars roll in.

However, every business model is unique, and there are many variables that determine how well your company can respond to a sudden, short-term influx of traffic or a temporary drop in profit margin.

Running a promotion is particularly risky for companies in Groupon's bread-and-butter categories like salons, spas and restaurants, where the frequency of offers dilutes their perceived value.

If your business falls into one of these categories, you must carefully weigh the chances of being able to convert first-timers into regular customers versus the likelihood that they'll simply wait for the next Groupon to come along. If the odds don't stack up in your favor, you may find that the sacrifices you must make to execute the promotion won't ultimately deliver a long-term pay-off in the strength and size of your customer pool.

Don't: Expect Groupon to boost your bottom line.

At least not right away. While there's no upfront cost to run a promotion, Groupon requires you to discount your products or services by at least 50 percent, and they then typically take a cut of 50 percent of the final selling price, leaving you with only 25 percent of your normal revenue. While you'll undoubtedly see a major bump in traffic, your margins on that traffic will be slim, if they exist at all.

Playing the Groupon game is less about building profit and more about gaining mass exposure.

Do: Crunch the numbers.

When deciding whether or not Groupon a good fit, you must weigh the ROI of your promotion according to the same metrics as you would any other marketing tactic.

Examine every scenario to determine what your promotion will ultimately cost. What if 100 people jump on your deal? What if it's more like 1,000 or 10,000? Can the potential benefits justify that level of investment? Or would your money be better spent elsewhere, such as a pay-per-click advertising campaign?

Do: Be strategic in your offer.

If you do decide that Groupon is a good fit for your business, make sure to structure your promotion so that it's a win for you and your new customers.

Be creative and find a way to build an offer that minimizes the losses you must absorb and maximizes your ability to fulfill a short-term spike in demand. Focus on the products or services where your overhead is lowest and your profit margin is highest.

For example, let's say you're a personal trainer. If you offer a Groupon discount on your consultation services, you're limiting the number of hours you have available to clients who are willing to pay your regular rate. However, let's say you're a personal trainer who also sells subscriptions to an online video coaching series. You can absorb an almost unlimited amount of cut-rate subscriptions without compromising your primary revenue stream.

Or, let's say you run a beachside bed and breakfast. Executing your promotion in the off-season is a great way to reel in new visitors. If your doors are open, your operating expenses are fixed. In terms of defraying those costs, it's better to be filled to capacity at 25 percent of your standard rate than to have only one or two guests at full price.

Don't: Be afraid to negotiate.

A lesser-known secret of playing the Groupon game is that you can negotiate. When it comes to shaping your promotion, nothing is written in stone.

You can score a more favorable split on the take than 50/50. You can also cap how many discounts are available, which is a good way to safeguard your bottom line and make sure you don't end up with more business than you can reasonably handle.

Groupon's entire business model revolves around presenting great deals that people want to buy, so if you've got a good one, make them play ball. If they won't agree to terms that work for you, either try another daily deals site, or pursue a different marketing strategy entirely. No amount of exposure is worth an arrangement that could potentially sink your business.

Do: Pay attention to the fine print.

Terms and restrictions can make or break your deal. Use the fine print to make sure your offer is one that your business can sustain.

Set an expiration date. Cite whether the offer includes tax and gratuity. Specify whether customers need to make an appointment or reservation in advance to use their Groupon. Determine which products or locations the Groupon applies to. Define whether the Groupon can be used in conjunction with other offers or specials. Limit how many offers can be used per customer and per visit.

Just be careful not to make the terms so restrictive that the promotion loses all value to your potential customers, or your Groupon will be a flop.

Do: Put your best foot forward.

When your Groupon lands in the inboxes of subscribers in your area, you'll inevitably have an influx of potential new customers checking out your website, your Facebook page and your Twitter feed to find out more about you.

Make sure that your website is up to date and that it showcases the products or services being featured in your promotion in such a way that makes the decision to buy an easy one.

Make sure as well that your Facebook and Twitter streams are primed with interesting content and lively dialogue to boost your chances of scoring a like or a follow from these new visitors.

If you don't have these critical elements in place before your Groupon hits, you won't be making the most of the opportunity you have to be in front of hundreds or thousands of people who are in the market for what you have to offer.

Do: Understand that these are Groupon's customers, not yours.

Due to privacy laws, Groupon cannot share the email addresses or personal information of those who have bought into your deal. So while you've gotten great exposure to these potential new customers, you have no built-in way to make a repeat appearance in their inbox.

Make sure that when these shoppers visit your website or come into your store, they have the opportunity (and incentive) to join your mailing list. If you don't already have a list, now is the time to start building one.

Do: Bring your A-game.

The true value of a Groupon promotion isn't getting a tidal wave of people through your doors. It's the opportunity to convert those one-time deal-seekers into loyal customers and fans.

In order to do that, you must wow them. They may come in looking for a bargain, but if what they find is exceptional quality, value and customer service that go above and beyond their expectations, they'll not only be more likely to come back and pay full price but also to spread the word about you as well.

Do: Make sure everyone's on the same page.

One sure-fire way to guarantee that your Groupon customer will never come back is to make the process of redeeming their offer a hassle.

Hold special meetings or training sessions if necessary to make sure that everyone who's on the front lines of your business understands the terms of the offer and how to handle any questions or complaints.

This is also a good opportunity to review your customer service standards and reinforce your expectations to ensure that everyone is prepared to do whatever's necessary to convert, convert, convert.

Don't: Alienate your loyal customers.

You know the old saying about new friends and old friends one is silver and the other is gold. The same applies to customers.

In your efforts to bring new customers in the door, be mindful not to alienate those who've been happily paying full price all along.

If you're going to Groupon, it's an opportune time to simultaneously execute a customer appreciation promotion to reward these customers for their loyalty and show them that their business is always valued.

Don't: Mistake Groupon for a marketing plan.

Let's say you run your first Groupon promotion.Groupon is no substitute for a sustainable, long-term business growth plan.You get a huge response, so you stock up and staff up to meet the demand. The wave comes; the wave goes. Suddenly you've got a bunch of employees standing around staring at each other and more inventory than you know what to do with.

While running another promotion seems like the obvious solution to this problem, it's no substitute for a sustainable, long-term, diversified growth and marketing plan.

You must realize that creating one Groupon offer after another will train old and new customers alike to expect never to pay full price and will ultimately devalue your products and services. You'll end up caught in a cycle of dependency on discount shoppers and razor-thin margins that will make it next to impossible to ever actually grow your business. And isn't that the point of running a Groupon to begin with?

How Your Online Social Media Presence Can Be a Booming Business For You

Social media is becoming a booming business in all marketing sectors. Social networking sites gained a lot of credibility in the past several years as companies like Canon, Lowes, or Walmart. With actors like Ashton Kutcher, singers like Taylor Swift, and athletes like Lebron James on Twitter. Beomouth news stations like ABC, CBS, NBC, CNN or TBN launching Facebook sites. Televisions personalities like Ellen DeGeneres from the Ellen Show, Jay Leno from the "New" Tonight Show, or Oprah Winfrey from The Oprah Winfrey Show have all joined in on the social media craze. Everyone is finally understanding the importance of participating in this huge medium! They are all using this medium as an important part of their public relation marketing and its working for all of them. They are all using social networking sites to build bigger audiences, increase traffic to their websites and gain even more popularity than ever before, if that is at all possible for the giants of industry a nd entertainment.

As you can see everyday it is now critical to build your audience with these sites. I personally want to share a few tips to help you understand how to add yourself to this mix, do it the right way and build a level of credibility in who you are and what your "brand" is. Becoming "You, Inc." will be the biggest factor for your future success and growth. People are inundated with advertising everywhere they look, its a part of life, so to be successful at social media websites, avoid advertising. You want to focus your efforts and help other people get to know YOU and your goal is to create a desire in them to want to interact with you. You can do this by following a few specific guidelines when using Social media websites like Facebook, MySpace, Twitter, or YouTube.

Always target a specific audience of people that may be interested in who you are and what you do for a living. If you a medical professional you probably will not to attempt to connect with people who are into rock, hip-hop or country music and all they want to talk about is music. Use the keyword functions and be specific in your searches for potential friends and followers. A useful tool such as WebCEO.com will direct you to useful or specific forums where you can invite people to follow you on Twitter in your signature file. Take the time to slowly connect with them and bring them into your circle or group of interesting people you are associating with..

Let people know you are a leader, an inspiration, a mentor or a teacher. Even if you are actually not an educator you have specialized skills that may be of value to others. By offering value to your followers and friends by sharing your education, knowledge, and opinions about certain matters, people will gravitate towards your sites, and want to follow you and become loyal to you and continue to see what your all about. Be real. Be authentic. Be yourself. I cannot be more clear on this. Don't be someone your note. People like honesty first and foremost and this will be a huge asset for you as you build networks of followers. Do not be something you are not. Smile to people. Have fun in your videos. Enjoy the process and the process will become more and more enjoyable and not seem so much like work.

When I write anything on my blog, I always include a lot of links in them. Always try to provide as many links to Hubpages, newsletters, your Twitter page, articles, and videos that you create or are using to promote yourself first, your business second. People will gravitate towards you first, then look to find out more about what makes you tick later.... Your business. By linking to everything you will be able to build a massive spider web of pathways back to you as people search for more information about you over time.

Make sure you have a multitude of ways for people to get a hold of you online. I usually offer many ways to contact me. My blog has forms, phone numbers, email addresses, my twitter account, my Facebook account, and so on to get ahold of me. Put links on your social media sites back to you. If they have a good reason to connect with you, they will. Make a good first impression! Participate in group forums and online discussions that are topic specific to interest you may share with other people with similar interests. Create events that my interest others and invite people to attend them with you. Create newsletters or email blasts or articles just like this. This will result in the eventual growth and viral effect of the intellectual information you are producing thus letting others share your information via Walls, on Facebook, or by using the re tweet feature on Twitter as example.

Did I say have fun! Well let me say it again, Have Fun with this. No one wants to do anything that is drudgery or painful, so you must have fun while using these sites, and meeting new people and making new friends and followers. If you do not have fun using these sites, just don't do it. Without developing a passion for this you won't be able to build a massive network of friends and followers that may eventually be converted into customers, and business partners. If you look at people like Tony Robbins, Robert Kiyosaki, or Joel Olsteen on Twitter or Facebook, you will experience their passion. They are rock stars of social media. You can feel everything they feel from there posts.

Part of the fun process is to actually engage into conversations with people and share experiences, knowledge, opinions, information and ideas. This is what others respect the most when online. Over deliver what you offer to others and they will soon become fans of yours. To become a social media rock star you want to offer more than most people do so people want to follow you to the ends of the earth. Social media is about connecting with the right niche, sharing the right message with your respective audience and making sure you can help provide solutions to them and help them solve their problems or concerns they may have in their lives. Social networking is about PEOPLE. Help them to get what they are searching for and you will be rewarded with what you are searching for as well!

Ans don't forget..... HAVE FUN!

Terry Sauerbier is a Graduate of Rochester Institute of Technology. After spending 28 years in the restaurant industry and achieving a proven track record as an executive in management, he launched a consulting career with expertise in internet marketing and wealth creation. For the past 5 years, he has assisted othe

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How to Avoid Missed Online Book Marketing Opportunities

Why, then, do so many book authors miss out on free online book marketing opportunities?

Here are four missed book marketing opportunities - and what can be done in order not to miss out:

Missed opportunity #1:

A book on blogging comes out, and in the resource section several other blogging books are recommended. One of the authors whose book is recommended finds out by accident about this new book because no one - not the publisher or the publisher's publicity department or the author or the author's publicist - has notified the authors of the books recommended.

For the publisher and author of the blogging book, this is like leaving money on the table. It should have been someone's marketing responsibility to have contacted every author whose book is recommended. The contact email should 1) inform the author that her/his book is recommended and 2) suggest that the author consider blogging about, linking to, or recommending the new blogging book.

And why would the recommended authors say yes to this email request? Because having your blogging book recommended in someone else's book about blogging is a rather large stamp of approval. By putting in the effort to help promote this new book, the other authors are actually getting the benefit of providing thumbs up for their own books.

Missed opportunity #2:

A blogger posts a review of your book on his/her blog, and comments are enabled on the blog. Your Google alerts picks up the review even though the blogger didn't notify you about the review. You go to the blog, read the review, and then leave.

This review is free marketing for you. Increase the value of the marketing by leaving a comment thanking the blogger for reviewing your book. And say something in the comment that shows you appreciate this specific review. (Even if the review isn't great, try to find something positive to say about the opportunity to have your book featured on the blog.)

And go back the next day to see if other comments were left. Then add a second comment thanking by name the people who have left comments. Refer to something each one said. Here's an example of what you can leave in a single comment:

Sally, I'm glad you liked the way the protagonist got out of her major dilemma. It took me several weeks to come up with that solution.

John, I see that locales are important to you as background for a book. I did go to San Francisco to check that I had my settings correct.

Marlene, thanks for passing my book along to your sister. I hope she likes it as much as you did.

By these comments you have 1) revealed interesting tidbits about yourself (for example, you took weeks to solve a story question) and 2) encouraged potential readers to start a relationship with you. Acknowledging these potential readers as individuals means that they are much more likely to start following what you are doing.

Missed opportunity #3:

Someone tweets that she enjoyed your book and gives the link to your website from which the book can be bought. You tweet back "glad you enjoyed my book" and don't include the link.

It's perfectly acceptable to include your own link in this case. In fact, you are doing your followers a favor. If they didn't see the original tweet and didn't know about your book, they might be annoyed that you don't provide the info (the link) in your response tweet. By providing the link, you've made it easy for your followers to check out your book if they want to. (And if they don't want to, there's no harm done. They just don't click on the link.)

Missed opportunity #4:

Your home page of your website shows a large photo of your book's cover with no content information to "hook" potential readers. Here's an example: A website announced a new book with a title that included the last name of a race horse owner and no mention of race horses. Only by clicking around on the site did it become apparent that the guy in the title had to do with a major race horse scandal.

Now although a potential reader might not recognize the guy's name in the book title, if there were a headline and brief info that this book tells the insider true story of the largest race horse scandal of the century (the "hook"), the potential reader might be interested in buying the book even though she/he didn't recognize the guy's name. (Who isn't interested in reading about large-scale scandals? It's human nature.)

When planning a book author website, it's important to consider what elements the potential reader needs to see immediately and easily in order to consider buying the book. This is usually clear information on what the story is about and what is the "hook." (Besides having a large BUY THIS BOOK button next to the picture of the book's cover.)

In conclusion, book authors have to be on the alert for every legitimate promotion opportunity that comes their way. And one of the best ways to get book promotion is to publicly say thank you to the people who have promoted your book. That's only good manners.

For the free report 7 TIPS FOR CREATING A CALL-TO-ACTION WEBSITE by Phyllis Zimbler Miller and for other free book marketing information, visithttp://www.BookAuthorWebsites.com

Follow book author Phyllis Zimbler Miller athttp://www.twitter.com/ZimblerMiller and connect with her on Facebook and LinkedIn as Phyllis Zimbler Miller

Promoting Your Book Online With BlogTalkRadio

BlogTalkRadio.com is a website that allows anyone with an internet connection to host their own internet radio show. Internet radio and podcasts have soared in popularity over the last few years. Let's discover why and how these new technology mediums can benefit you and your book. Read on for more info. Or go eat a sandwich. Either works for me. I don't have anywhere to be today.

Contents:
1. History
2. Searching For Your Niche
3. Radio Show Formats
4. How To Be A Guest
5. How To Be A Great Guest
6. Promote Your Show
7. Follow Up
8. Host Your Own Show
9. The Audience
10. Press
11. In Closing

1. HISTORY

Internet Radio
We've had terrestrial radio for decades now, but one day, on his drive to work, some computer geek turned on the radio in his 1992 Geo Prism and all he heard for the duration of his commute were advertisements. Not a single note of music came through the speakers. He had a realization that if people around the world could create their own internet radio stations, then the audience wouldn't have to sit through hours upon hours of mundane advertisements in hopes of hearing their favorite song. He immediately turned his car around, went home to him computer, and figured out a way for people to set up their own radio stations at home that would stream audio to the internet. He's probably a millionaire now. Of course, I can't back up any of these facts.

Point is, suddenly hundreds of thousands of people were running radio stations from their basements and bedrooms that people online could listen to on their computers simply by clicking a link on a website. There were shows about everything! Some internet radio pirates would spotlight undiscovered music, while others would use the medium to host talk radio about the benefits of using name brand Q-Tips instead of the generics. There was definitely something for everyone.

The only downside to internet radio was that you had to be at your computer in order to listen to it. Aside from walking down the street with your computer hoisted up on your shoulder ala some kind of 1980's boom box with a wire connecting to your home internet port, there weren't many options.

This of course led to the invention of...

Podcasting
With the invention of the portable digital audio player (most commonly known as an iPod, but apparently there are other brands. Not sure if I believe that) we now had a vehicle for our music and radio to come with us. One day, while listening to his favorite "Heartbreaking Ballads of the 80's" internet radio station, some computer geek's mom called down into his basement bedroom and asked him to run to the store for some milk. Frustrated that he would miss the ending of his favorite song, "My Love is Like a Synthesizer," he had a crazy idea... What if he could put the radio show on his iPod? He immediately locked his bedroom door and figured out a way to put radio shows onto his MP3 player. He's probably a millionaire now. Of course, these facts are absolutely made up.

Podcasts are growing wildly in popularity and are currently a large source of entertainment during many people's daily commutes. Next time you're in a train, plane, subway, or bus, look around at how many of your fellow passengers have a cord running from their ears to their pockets. Chances are that a good 60% of those folks are listening to podcasts specifically, and more importantly, they COULD be listening to you.

BlogTalkRadio
Why BlogTalkRadio (BTR) is such a powerful tool is that it combines both Internet Radio and Podcasting into one simple website that does not require you to be a computer geek. It simply requires you to be able to read the instructions, and you can be broadcasting a show online in no time.
BTR Hosts schedule the air-times for their shows in advance. Listeners can go onto their Show's personalized pages and click a reminder button that will email them when the show is going to air. If the listener is on that show's BTR when the broadcast is scheduled to begin, it will start playing, and they can enjoy it from the comfort of their computer chair.

Where BlogTalkRadio becomes awesome is that several hours after each show has aired, they are available from the show's page as an MP3 download where users can store the show on their hard drive and then add it to their iPod in order to listen later. BAM: Instant podcast.

I know, I know... we're here to promote your book and I'm just giving you info on the differences between internet radio and podcasts. There's no way this foundational knowledge will be important as you read on. That would be ludicrous, right?

As I mentioned, internet radio allows everyday people like you and me (or just me, if you're a weirdo) to claim a small part of the internet where we can talk about absolutely anything we want to. And I do mean ANYTHING. Take a quick spin around the BlogTalkRadio home page and you will see what's broadcasting live at any given time. There are shows about politics, finances, sports, culture, family, and of course... (wait for it)... BOOKS!

The best part about all of these people broadcasting their shows is that they need not only things to talk about, but people to talk to. And that's where we, the authors, come in.

2. SEARCHING FOR YOUR NICHE

There's a handy-dandy search window in the upper right corner of the website that allows you to plug in some keywords for what you'd like to listen to. A quick search of the word "Books" brings up around 325 shows discussing books in some capacity. Right there are 325 shows that could potentially like to discuss your book.

Looking to siphon out the riff raff and go right for the jugular of your target audience? Let's say that your book was a romance novel. A query of "Romance Novel" yields over 500 radio shows dedicated to both books and romance, and I bet the people listening to these shows would absolutely love your book.

Keep in mind that as an author, you are not stuck to appearing on book and author related podcasts. There are also tons of BTR news stations available as well. If the subject of your book lines up with a current event, then it's more than likely that you could appear on their show as an expert on the subject. Keep an open mind and don't miss an opportunity to find additional niches. If your book is non-fiction, run a simple search for whatever your book is about. I'm sure that you'll be surprised at the amount of people who are talking about that subject. If you can get onto one of those shows, you'll be speaking directly to your target audience.

3. RADIO SHOW FORMATS

Every show has its own format, and I suggest signing up for an account with the website and listening to many episodes to feel out which style works best for you and what you're trying to accomplish. The major formats that I hear most often in the world of book-related podcasts are:

Book Review shows
Occasionally, these shows are the hosts talking to either a co-host or just whoever happens to be listening about what books they read over the last day/month/year, and giving verbal reviews of them. There aren't a lot of bells and whistles to these types of shows. Sometimes the host might only discuss certain genres of books, or they might be open to anything. With review shows you have to realize up front that not everyone is going to love your book, so you have to be prepared to get a less than sparkling review of your book. It just happens sometimes. If the host sounds like someone who might genuinely enjoy your book, you should consider sending them one! They can't talk about it if they don't even know that it exists, right? More on contacting hosts below.

Author Interviews
Another popular type of show is the author interview where the host will actually hold conversation with the writer to discuss the book, what it's about, where people can buy it, what makes them tick, future projects, etc. They're very informative and allow the author to make a connection with anyone listening. These types of shows will usually get you more sales since readers will feel like they know you as a person from hearing you talk and you play a larger part in deciding what points you will cover and the topics that will be discussed.

4. HOW TO BE A GUEST

Contacting the host
Once you've decided what type of show or shows you'd like to participate in, make a list of the shows on BTR that you feel that you'd be a good fit for. Jot down the names of the shows, or bookmark the show's page in your browser for quick reference. Get in the habit of actually listening to some episodes so you don't accidentally look like a fool by offering to talk about your Sci-Fi Thriller on a show about Self-Help books.

Once you've narrowed down your choices, look on the show's BTR page, as hosts will typically provide info or links to sites where they tell you how to be a guest on the show. Each show has their own set of guidelines or criteria that authors and books must meet in order to be considered. You'll also be provided with a contact email address or (better yet) a form to submit.

Booking a Review
If you're inquiring about being a guest on a book review type show, then offer to send copies to the host (if they're not already mandatory). Then be sure to actually send them. In fact, send a whole press kit with our book and a one-sheet that has all pertinent info (ISBN#, page count, date of publication, etc...). Once the host has received the book, you should get an email letting you know when the show which will feature your book will air. Mark your calendar.

Booking an Interview
Once the host gets around to fielding your request they'll usually send an email of acceptance or rejection to having you as a guest. If you get the green light, then you'll more than likely be provided with dates and times of upcoming scheduled shows, and you can pick one that suits your schedule. Mark your calendar.

Once you've confirmed, the host will send you a call-in phone number that you'll dial on the day of the interview and in a perfect world, they are on the other end waiting for you. They may also send you a script for the show (see below).

IMPORTANT NOTE: Since BlogTalkRadio hosts live all over the world, be sure to find out what time zone they are in and do the difficult mathematical conversions to ensure you show up at the right time. Google can help you with this process if you quit math after graduating high school, like I did.

5. HOW TO BE A GREAT GUEST

Some notes on Hosts
Keep in mind that not every host out in internet radio land is a professional. Yes, there are folks who do these shows as their full time jobs and there are lots of amateurs looking to cut their teeth in the world of broadcasting, and this is their doorway. Under no circumstances should you assume that an amateur Host will not have a good show. More often than not, they run the tightest ships since they are trying to prove themselves. Be flexible with the hosts if technical issues arise or something unexpected happens. You'd want them to do the same for you.

One major difference that I've noticed amongst hosts is the use of scripts. The professionals will provide you with a show script ahead of time so that you can follow along and know where you are in the show. You'll also see a list of the questions they plan to ask you. A few days before the show, ensure that you give them a read and maybe even jot down any hot topics you want to discuss during your interview. Is your book on sale? Have an upcoming appearance or signing? Giving something away? You don't want to forget about these things once you're on the air and time is flying by (and it will!). If you see any questions on the script that you'd prefer not be asked, let the host know. They're not out to Bill O'Reilly you, they just want to have a good conversation. One the opposite side of the coin, if there are particular questions you'd liked to be asked, also let them know. They'll always be accommodating to those requests to ensure that everyone benefits from the upcom ing conversation. You should have a message that you want to deliver, and they want to have a great show.

Depending on what type of show you or your book will be appearing on, take note of any special requests the host may have. For instance, they may ask you to call in to the show a few minutes early so that the two of you can talk a bit and get familiar with one another. If you're doing a reading from your book, some hosts may ask that you pre-record it in order to have a perfect reading on file. This way you don't get crack under the pressure of a live audience, your phone doesn't drop the call mid-sentence, or they may just want to hear what you are reading. If you do not have the tools to pre-record your segment, let the host know and work out an alternative method. If you have any special requests of the host, just ask! They're usually nice people who appreciate anything they can do to make your segment as easy going and natural as possible.

Be Yourself... and be Fun
There's nothing worse than listening to an author interview only to discover that they have no personality. Here's a few things you'll want to keep in mind during your live interview:

* You cannot be shy on the air and expect your host to dig interesting facts and funny anecdotes out of you.

* Come prepared.

* Don't give simple Yes or No answers to questions.

* Expand on your ideas.

* Don't talk when the host talking.

* Do talk when the host is not talking. Awkward silence is bad.

* Be funny if you can.

* Don't try to be funny if you're not funny.

* Smile when you talk.

* Don't be inebriated.

* Always have your book close by in case you need to reference or read from it.

* Use the opportunity to 'sell' your book because you can do it better than anyone else.

* Don't do the interview in the same room as your crying children or your hungry dog. You could put them in a room together though and that should solve both problems.

Since you're getting a platform to discuss your work, there are some things you should ALWAYS mention. If the host is good, they'll bring these up during the course of the conversation. It's also very easy to get sidetracked once a conversation has started and next thing you know, your segment is over!

Always remember to mention the following 5 things while on the air:

1. Your elevator speed (a 10 second spiel explaining what your book is about)

2. Your website address

3. Your social networks (Facebook, Twitter, etc)

4. Where people can find buy your book

5. How they will benefit from reading it

6. PROMOTE YOUR SHOW

So you've found a BTR show that feels like a good match for you and your book. You've emailed the host and they're looking forward to speaking about you or reviewing your book. Now what?

Now you go and promote it! Put it on your website, Twitter about it, create event invitations on Facebook and Goodreads and let the world know! Get friends and family to check it out and afterward have them provide honest feedback (especially if you're being interviewed). They may be able to point out little things that you did or didn't do that you can improve on in the next round. You'll be a pro before you know it!

The more people who listen to the show, the more books you can possibly sell. The beauty of BlogTalkRadio is that even if people don't listen live, they can always download it later and still get the same great message! You might not see a spike in sales immediately following the show, however, a month later you might be surprised and more and more people share the show with their friends.

7. FOLLOW UP

It might sound like common sense, but you'd be amazed how often this part is overlooked: after the show has taken place, it's important that you take a few minutes to email the host and thank them for having you as a guest. Depending on how your show went, they may offer to book you again in the future, or encourage you to email them once you've released a new book. More often than not, I've also had responses from hosts letting me know that they are passing along my book/info to another show host where I'd be a good fit. I've gotten guest-blogging opportunities and reviews from the host's word of mouth. Follow the host or show on Twitter and become their friends on Facebook. They're part of your network now!

8. HOST YOUR OWN SHOW

If you write in a smaller genre and are having trouble finding radio stations to match your book or subject, don't fret. In fact, if you have the time to dedicate, why not start your own weekly radio program about that very topic? Chances are that there's an audience for it, but nowhere for them to go to discuss. Start the radio show and you could build a reader base relatively quickly. Use your resources!

9. THE AUDIENCE

There's no surefire way to tell how many people are listening/have listened to your BlogTalkRadio show, but assume that each station has its own built in crowd and they are growing all the time. If someone finds a show they like, it's not uncommon for them to listen to the archived episodes where they just might run across your book review or interview. If you get on board with some smaller podcasts when they're starting off, either as an "expert" in a particular area, or just as a great guest, don't be surprised when they are emailing you on a regular basis to have you back. Make sure that with each visit you have the opportunity to promote your book.

10. PRESS

Once you have successfully been a guest on several podcasts, don't forget to add them to your resume! Especially if you want to do readings or presentations based around your book, people will want to hear what you sound like, so give it to them! If you have a Press area on your website (you do, don't you?) make sure you have a downloadable MP3, a link to the show (where it can be downloaded), or use BTR's awesome 'embedded player' feature to let visitors listen directly from your website!

If you have a Press or Media section on your website, also be sure to post links to book reviews, print articles, or anything else positive about your book.

11. IN CLOSING

BlogTalkRadio is still fairly new and they are always expanding with fresh ideas, so I'm reasonably sure that I've only tipped the iceburg in this article. Visit the website often and run lots of searches since new

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